OUR STORY

Welcome to Jatali Swim, a woman-led brand created by passionate women for passionate women. Founded by Tali, Gigi, and Zsa Zsa, we are a close-knit team brought together by a shared love for design, quality, and the belief that every woman deserves to feel confident in her own skin.

Tali and Zsa Zsa, a mother-daughter duo, combined their unique perspectives and creativity, alongside Gigi, to build a brand that celebrates women of all backgrounds and styles.

We believe in crafting pieces that allow every woman to feel confident, radiant, and unapologetically herself. At Jatali Swim, we pour our hearts into every stitch, every design, and every collection. We are more than just a swimwear brand—our mission is to foster confidence, celebrate diversity, and make women feel unstoppable. 

Each piece is thoughtfully designed to reflect a perfect balance of timeless elegance and modern style, crafted with the highest standards of quality and care. 

Together, we strive to create a community of women who uplift and inspire one another. This is Jatali Swim—designed by women, for women, with love.